Key Takeaways

• Sustainability as a decision driver: Especially for Gen Z, a company’s values and climate commitment directly influence career choices.

• Active sourcing is essential: Platforms like LinkedIn enable targeted outreach to passive candidates.

• Build a sustainable employer brand: A clear sustainability stance boosts attractiveness and retention.

• Automation boosts impact: AI tools like aurio streamline sourcing and increase team productivity—no manual work needed.

Why sustainability matters in recruiting

Sustainability isn’t a buzzword anymore, it’s a must-have.

Candidates today want more than a salary: they want to work for employers who take responsibility for people and the planet.

Example: Around 70% of Gen Z and Millennials consider a company’s environmental credentials important when evaluating a potential employer.

Mini conclusion: Companies with a clear stance on sustainability gain a real advantage in the talent market.

Active sourcing: Proactive hiring for modern teams

Active sourcing means: stop waiting, start reaching out.

Especially in tight labor markets, finding great people means going where they are, on LinkedIn.

Key benefits:

• Direct outreach: Speak to qualified candidates who aren’t actively applying.

• Speed: Shorter hiring processes and less time-to-hire.

• Better fit: Targeted profiles result in better candidate-company alignment.

Mini conclusion: Active sourcing helps fill roles faster with better-suited talent.

LinkedIn is your sourcing powerhouse

If you’re not sourcing on LinkedIn, you’re missing out.

With more than 700 million professionals worldwide, LinkedIn is the go-to place for modern recruiting.

Smart strategies:

• Search filters: Use Boolean logic and filters to target the right talent.

• Tailored messaging: Personalized outreach gets more replies.

• Network building: Keep in touch with passive talent for future roles.

Mini conclusion: LinkedIn active sourcing is a must-have in every modern HR toolkit.

Sustainability meets employer branding

Your brand is your message, and sustainability should be part of it.

When candidates see authentic environmental and social efforts, they’re more likely to apply (and stay).

Best practices:

• Be transparent: Share your sustainability goals publicly.

• Engage employees: Involve your team in real initiatives.

• Earn trust: Certifications and reports build credibility.

Mini conclusion: Sustainable branding isn’t just about image, it’s a talent magnet.

Automate sourcing, increase recruiting impact

Manual sourcing is out. Automation is in.

With AI tools like aurio, recruiting teams can fully automate the LinkedIn sourcing process, from candidate search to scheduling interviews.

Here’s what it changes:

• Time savings: No more copy-paste tasks or Excel chaos.

• Personalization: Smart tools adapt outreach based on candidate profiles.

• Real-time tracking: KPI dashboards show what’s working.

Mini conclusion: Automation makes sourcing faster, smarter, and far more efficient.

Conclusion: Green recruiting + sourcing = future-proof hiring

Sustainability is more than a trend, it’s a requirement.

Pair it with active sourcing, and your team wins the talent game.

The best part? You don’t have to choose between ethics and efficiency. Smart tools let you do both.

Next steps with aurio

aurio empowers your team to automate every step of LinkedIn active sourcing—from finding profiles and sending personalized video/text messages to follow-ups, interview scheduling, and KPI tracking.

That means:

✔️ Less manual work

✔️ More qualified candidates

✔️ A recruiting process that fits the future

👉 Book your demo now and see how aurio transforms sourcing into a strategic advantage.