Let's be honest – when you hear ‘KPIs in recruiting,’ do you immediately switch off? It's understandable: recruiting figures sound dry, bureaucratic and not particularly exciting at first. But in fact, it is precisely these key figures that often determine whether your recruiting is successful in the long term or whether you constantly lose talent.

It's time to clarify: Which recruiting KPIs should you really be measuring? Which figures are nice to have, and which ones will immediately change your recruiting for the better?

Why are recruiting KPIs important at all?

Recruiting KPIs (key performance indicators) are like your navigation device: they show you where you are, where you are going and where you might be taking a wrong turn. Without clear metrics, recruiting often remains a matter of gut feeling – and gut feeling alone is no longer enough to be truly successful in the war for talent.

Good KPIs help you:

• Optimise processes and attract talent faster

• Use resources more effectively and save money

• Reach candidates faster and more effectively

The 5 most important recruiting KPIs you need to know:

1. Time-to-hire – How long do you really need?

Time-to-hire measures how many days elapse from the start of the search to the hiring of a candidate. The shorter, the better – because top talent won't wait forever.

Important because:

A long time-to-hire costs money, talent and damages your employer branding.

2. Cost per hire – What does hiring actually cost you?

Cost per hire shows how much your recruiting costs per successful hire – from advertising to working hours.

Important because:

High costs are an indicator of inefficient processes. The goal is to attract good talent with minimal effort.

3. Candidate experience score – How satisfied are your candidates?

The satisfaction of your candidates is crucial. Bad experiences cost you talent, good experiences bring recommendations.

Important because

Satisfied candidates strengthen your employer branding in the long term.

4. Conversion rate – How many candidates drop out or stay on board?

The conversion rate shows you how many candidates remain in the process from initial contact to interview or hire. A low rate indicates weaknesses in the process.

Important because:

The better your conversion rate, the more effective your recruiting.

5. Response rate in active sourcing – How many responses do you receive?

The response rate measures how many of your outreach messages are actually answered. This shows you how well your approach is working.

Important because:

High response rates mean better candidate engagement and less wasted time.

Measuring and optimising recruiting KPIs – here's how to do it right:

• Set clear goals:

• Define in advance what ‘good’ means for your company – a short time-to-hire, low cost-per-hire or a high conversion rate.

• Use smart tools:

• Modern recruiting solutions such as aurio help you automatically record KPIs and analyse them regularly.

• Take stock regularly:

• Analyse at least once a month what is working well and where there is room for improvement.

How aurio helps you improve your KPIs

With aurio, you can improve your recruiting KPIs in one fell swoop. Our AI-based tools optimise your candidate search, ensure higher response rates thanks to personal video messages and drastically reduce your time-to-hire.

With aurio, you can achieve:

• 🚀 Up to 12x less manual effort

• 📈 Response rates of 58% on average, up to 78

• 💬 Interview rates of up to 20

• 🎯 Drastically shorter time-to-hire and lower cost-per-hire

Recruiting KPIs at a glance – your checklist

• ✅ Time-to-hire – optimise hiring time

• ✅ Cost per hire – reduce recruiting costs

• ✅ Candidate experience score – make candidates happy

• ✅ Conversion rate – make processes more effective

• ✅ Response rate – improve personal communication

Conclusion: Numbers don't lie – use recruiting KPIs to your advantage

Recruiting KPIs are not complicated, but rather your strongest lever for better processes and greater success. Those who know the numbers and use them wisely recruit faster, cheaper and more convincingly.

Ready to improve your recruiting KPIs immediately and recruit more effectively?

👉 Schedule a free demo now and revolutionise your recruiting!