The job advert is online, but instead of qualified applicants, it's mainly masses of unsuitable profiles that flutter in. Top talents are no longer actively waiting for suitable offers, they expect to be found and convinced. This is precisely why active sourcing is no longer a nice bonus, but a must in any modern recruiting strategy. But why has active sourcing become indispensable and what does this mean for your recruiting?

Attracting passive talent - Why the market has changed

In the past, it was often enough to publish a job advert and wait. But those days are over. Highly qualified candidates have long been in jobs, are satisfied - at least superficially - and are not actively looking for new job opportunities. Yet these passive talents are often the most valuable employees of tomorrow.

Active sourcing enables recruiters to approach passive candidates in a targeted manner, offer them attractive prospects and thus actively get them out of their comfort zone.

Advantages that you only have with active sourcing

Without proactive candidate sourcing, your recruiting remains passive and dependent on external factors. With active sourcing, on the other hand, you gain control over the quality, speed and effectiveness of your recruitment process:

1. access to top talent that would otherwise remain out of reach

Around 80 % of skilled workers are passive and not actively looking for a job. Active sourcing allows you to target precisely these people. Instead of waiting for applications, you open conversations directly and attract candidates that you would never have reached through traditional channels.

2. shorter time-to-hire - faster to perfect matches

If you actively approach candidates, the time-to-hire decreases massively. Instead of waiting weeks for suitable applications, you immediately build relationships with interesting talent. The sooner you approach candidates directly, the faster you can successfully close your vacancies.

3. fewer wrong appointments, more quality

Active sourcing allows you to make a targeted selection. Instead of making compromises, you actively identify candidates who exactly match your requirements. This not only increases the quality of your new employees, but also the satisfaction of your team in the long term.

4. strengthen employer branding and become an employer of choice

When candidates are approached personally and individually, a positive brand image is automatically created. Active sourcing shows candidates: Talent is taken seriously and valued individually. This makes you more attractive as an employer in the long term and positions you clearly ahead of your competitors.

5. actively build talent pools - no more constant restarts

Through targeted active sourcing, you build up your own pool of candidates that you can draw on at any time. Instead of starting from scratch for every vacancy, you already have candidates with whom you already have good relationships.

How to make your active sourcing even better - 3 success factors

To be successful in active sourcing, you should pay attention to the following points:

1. personalise your communication consistently

Mass mailings are counterproductive. Successful active sourcing means researching and approaching candidates individually. Show them that you value their expertise, experience and background - this is how you will achieve lasting success.

2. stay tuned - consistent follow-ups are crucial

Active sourcing means building and maintaining ongoing relationships. Create clear follow-up structures and always remain friendly and professional. Many top talents only reply to the second or third personal message.

3. use modern technologies such as AI for support

Active sourcing is becoming much more efficient thanks to modern technologies such as AI. AI-supported tools help you to identify candidates, personalise your approach and select the optimal timing for follow-ups. This maximises your chances of success and minimises your effort.

Conclusion: Active sourcing is a must - no longer an optional extra

Active sourcing is indispensable today if you want to successfully attract qualified talent. It gives you back control over your recruiting, reduces your hiring times, increases the quality of your new employees and improves your employer branding in the long term.

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