Article

ChatGPT & Co. in recruiting: hype or a real help in active sourcing?

May 12, 2025

Spoiler: AI can do a lot – but not everything. And certainly not on its own.

Recruiting teams are under pressure today: more vacancies, fewer applicants, and the demand to not only find talent but also to target them – as personally as possible and at the same time in a scalable manner. Many are therefore turning to tools such as ChatGPT. Understandable. But does it really work?

Between magic and misunderstanding: what AI tools can (and can't) do

ChatGPT is a real game changer – no question about it. Anyone who has ever written a message to approach a candidate knows that the first draft is often the hardest. ChatGPT quickly provides a basis – friendly, error-free and even with emojis if desired.

But that's exactly where the problem lies. The texts sound good. But they also sound generic. Because they are based on what can be found millions of times on the internet – not on the specific person you want to convince.

And let's be honest: how many talented people respond to a message that sounds like a form letter with an AI stamp on it?

Recruiting is more than just text generation

The big challenge in active sourcing is not the writing itself, but rather

  • Finding the right candidates in the first place

  • Understanding what motivates and appeals to them

  • Communicating quickly and personally

  • And fitting all of this into a busy recruiting schedule

This is where a tool like ChatGPT quickly reaches its limits. It has no recruiting knowledge, no data connection to your ATS or CRM, no KPIs – and has to be operated manually for every step.

Generalist vs. specialist: Why specialised AI makes the difference

What recruiting teams need is not a nice AI gimmick – but a solution that thinks along with them, works with them and solves specific problems. Tools like Aurio are built for exactly that:

  • 🔍 Automated candidate search based on skills, interests and profile history

  • ✍️ Hyper-personalised approach – not based on gut feeling, but on data

  • 🎥 Multichannel communication (text and video, automatically prepared)

  • 📊 Tracking and optimisation via integrated KPIs

  • 🔄 Seamless integration into existing recruitment systems

The difference? While ChatGPT crafts a nice cover letter for you, Aurio has already found, analysed and individually contacted five relevant profiles – before you've even finished your first cup of coffee.

Conclusion: AI is not a miracle cure – but the right AI is worth its weight in gold

To source successfully today, you need to be not only creative, but also efficient. ChatGPT can inspire, deliver drafts and make everyday life a little easier. But real active sourcing needs more.

Smart processes. Relevant data. And tools that not only react, but act proactively.

Want to get out of the copy-paste loop and into a real recruiting flow?

With Aurio, you get an AI tool that specialises in active sourcing – and not only takes work off your hands, but also creates opportunities.

👉 Book a demo now and take your recruiting to the next level.

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